ADWORDS

Adwords is an advertising service that enables businesses to display ads within Google search results. Adwords uses a pay-per-click model,  campaigns are only charged when a user clicks on an ad that is displayed on one of Google s networks, including Search, Display, and Shopping, as well as YouTube and Gmail, cost of an individual bid is determined by the no. of bids for the same keyword. Adwords definitely can be used on a targeted audience, advertisers get to control what keywords they matched with, the demographics of their audience, or the amount of money that is to be spent per day on the active campaign. However, controlling when their ad is gonna be displayed or the frequency with which it can be displayed, or the cost per click factor is something that can’t be controlled and kept a check on although by combining certain factors the chances can be optimized to an extent.

There are certain factors through which google ADWord work, some of them include graphics-based display engines display on Google.com search engine results as well as those of partner search sites.

Display campaigns are strictly graphics-based, but can include text within the graphics. These campaigns use Google s Display Network, which includes publishers who use Google AdSense to generate revenue.

Video campaigns use a combination of text, graphics, and video and are displayed on YouTube.

Shopping campaigns focus on listing existing retail products that were created in the Google  Center.

Adwords have been a part of the online promoting strategy and have yielded certain promising results ..some of the great ADWord strategies include:

TEST IN-MARKET AUDIENCES

ever wonder why google asks certain questions whenever we click on a variety of google products and what they do with this data that they received?.google knows about when the visitor is comparing certain products this data can be used by advertisers to go beyond the demographics and understand the targeted audience and what’s their specific requirement in terms of a product

 REAL-TIME UPDATES

Google uses a handy set of scripts that is very easy for every layman to understand setting up a time update, for the people to claim a seat or a sale can be used to attract an audience. One can encode the price listing, date, and name, and google would easily pick that up from there previously ADWord owners would require to put in a massive spreadsheet where everything was updated and organized and google had to put up any information from there

 SCHEDULING ADS

Nothing is more important than scheduling proper leads for example, there’s no point in driving leads at around 3 a.m. when there’s no one, and it is not worth it. Some customers might wait to get back a call, however mostly with time an active desire just turns to be a passive query if not responded to within time. Most companies do use scheduling to their favor to generate proper leads and maximize their return on AdWords.